Corporate Brand: VALITECH INITIATIVES

The overarching brand that represents the company as a whole.                                    

           CORE SERVICES -VIRTUAL PROCTORING, RECORDING & AUTHORISED DISPLAYING OR DESSEMINATING OF TESTING STATUS

Under each initiative, there can be sub-brands or service lines that represent specific testing solutions or offerings within that initiative

 Sub-brands or Service Lines:            PUBLIC HEALTH                                             INTIMATES                                                           FORENSICS

TESTS BUNDLES                             COVID, INFLUENZAE, ALLERGY                        HIV, STDs                                                                                                                 CSI/ACCIDENT SCENES, DRUGS OF ABUSE / PERFORMANCE

Enabler of Safe, Secure and

Sure, Clinical outcomes

BANDS FOR INDIVIDUALS                    Current and ongoing monitored status of individual is personally Infection free or not under undue influence

SEALS FOR CARS OR BUILDINGS              Current and ongoing monitored status of those under umbrella of facility are infection free & not under undue influence

Our motto and raison d'etre is “WE VALIDATE BOTH THE SCIENCE AND YOUR TRUST”

Below you will find a Minimal Viable Product (MVP) description of the business

                                                          GLOSSARY

VALITECH SEALS OR BANDS – Physical displays to wear on arm or place on a structure exhibiting of a clinical promise to the client or patient. The idea for Valitech was borne out of the covid 19 pandemic. At first it was likely to be the main or only test being virtually proctored. At the height of the pandemic a number of airlines and borders and businesses required proof of a current covid 19 tests before entry was even considered.

VALITECH SAFE              - That way others could feel Safe around an individual or show the person some deference considering their condition.

VALITECH SECURE - Homes or facility could guarantee it was a secure harbor from possible infection or continuing substance abuse.

VALITECH SURE - The Sure option was for possible further testing to diagnose your condition or symptoms and alleviate others persistent concerns due to obvious symptoms or actions being taken like masks still being worn.

PIVOT – A business pivots means to shift an essential part of your business strategy — either in regard to a product or the business model. Since the 1^st iteration of Valitech’s business model included a captive customer segment like staff and visitors to restaurants, the strategy was pretty simple and straightforward. Now that covid 19 is no longer a public health emergency but still a threat to some the pivots made were absolutely necessary. In this case basically every section of the business model was put through the process of innovation and the brand architecture and development expanded.

GO TO MARKET (GTM) STRATEGY FOR THE VALITECH INITIATIVES

OUR PRIMARY CUSTOMER IS THE INDIVIDUAL PATIENT BUT THEY MAY NOT ALWAYS BE OUR CONTRACTED CLIENT or PAYEE, AS IN THE PERSON OR ORGANISATION PAYING FOR OUR SERVICES & TO WHOM OUR LOYALTIES ARE CONTRACTED TO

A NUMBER OF EXAMPLES OF AN IDEAL CUSTOMER PROFILE (IDP) IS DESCRIBED IN CONTEXTS BELOW:

              SMBs & self-employed individuals

·       Owners of vehicles or administrators of ride apps and actual Drivers who drive patients to medical appointments. This Co-Branding with such complementary products / services could allow others to increase value and justify a premium price.

·       Spas / Masseur & Masseuse where direct contact is integral to the service can use the seals as an Ingredient Branding, that brings value to an ecosystem of products and other brands. As made famous by “Intel Inside” campaign

·       Self-employed like plumbers, cleaners and others who may enter the home of a vulnerable person

·       Former drug addicts seeking employment or housing that require random testing. Either associations like Vision on Mission or employers or insurance providers may foot the bill

·       Crime or accident scene may require drivers or others involved to be tested for substances of intoxication at the scene. Strategic alliance with Forensys who already visit these scenes may be an option and benefit from Brand Leverage. That is to allow others to use your brand to lend them credibility while extending your reach.

Enterprise Businesses (CORPORATIONS WITH DOZENS OF EMPLOYEES)

o   Hospitals or dentist who require a current negative covid 19 tests before admission. In the case of a time sensitive emergency a trusted source of your status literally becomes a lifesaving endeavor by quicker entrance to a medical facility

o   A number of airlines and borders still require proof of a current covid 19 or other tests before entry is even considered.

o   Athletes who have to pass enhancement drug test to be allowed to compete as their livelihood

o   Workers in remote facilities like offshore oil platforms who require monitoring

                             Individuals who are proactive with respect to their own or others health or risk factors

o   Persons who need nurses or housekeepers with severe comorbidities. Our service would allow literal on demand testing and remove unscrupulously and untrustworthy persons who would put you or your love ones live in danger. This Brand Development would develop your brand to engage the emotions and attract new customers such as family who require own home or nursing home care

Early Adopters – Persons with an actual vulnerable health status or hypochondriacs with or without a clear reason

Industry Specific / Lifestyle Associations

·       Clients of Dr Raj the sexologist whose more liberal relationship lifestyle may require frequent testing to keep them safe

·       Users of dating sites / apps looking for modicum of safety

ADVANTAGES OF THIS BUSINESS MODEL

1.       PROMOTION AS SAGE BRAND – EXPERTS OFFERING CLINICAL BUNDLES VS REACTIVE DELIVERY – BENEFITS OF BUNDLING TEST

2.       SCALABILITY – SOFTWARE WORKS DESPITE STEEP INCREASES IN DEMAND DURING OUTBREAKS

3.       IDEAL FOR SUBSCRIPTION REVENUE DUE TO POSSIBLE CHANGING NATURE OF THESE CONDITIONS, (E.G. ALLERGIES CAN DEVELOP LATER IN PATIENTS’ LIFE) SO CONTINUOUS SURVELLANCE IS PROMOTED

4.       INNOVATION INTRODUCED FOR CHANNEL DISTRIBUTION VIA ONLINE PROCTORING, HOME PICKUPS, AND PARTNERSHIPS LIKE FORENSYS AT ACCIDENT SITES

5.       ADAPTABILITY OF SERVICES’ infrastructure TO DIFFERENT NICHE MARKETS:-

Indeed, a customer segmentation strategy can complement the adoption of a category offense approach in business. A category offense strategy involves creating and dominating a new category in the market by redefining the industry or offering a unique value proposition that sets the business apart from competitors.

Customer segmentation aligns well with category offense because it allows businesses to identify and target specific customer segments that are most likely to embrace and benefit from the new category or value proposition. By understanding the distinct needs, preferences, and pain points of different customer segments, businesses can tailor their category offense strategy to effectively address those specific customer demands.

In summary, customer segmentation and category offense are complementary strategies that work hand in hand. Customer segmentation provides the insights and focus needed to effectively target and capture specific customer segments, while category offense helps businesses establish themselves as leaders within those segments by redefining the industry or offering a unique value proposition.

The company operates under a mixed business model, combining elements of subscription-based and traditional sales-based business models. At the core of Valitech’s business model is its customer segmentation strategy and a relatable high concept unique value proposition that breaks down to more nuanced value propositions to the different markets. Following is a smattering of examples that may actually fall under more than one heading depending on who the end user vs the actual paying client.

6.       MARKETING OF BENEFITS OF DIFFERENT INITIATIVES TO DIVERSE SCOPE OF CLIENTS SUCH AS ENTEPRISE ACCOUNTS ( CORPORATIONS WITH DOZENS OF EMPLOYEES) OR INDIVIDUALS / SMALLER GROUPS ASSOCOIATIONS (SELF EMPLOYED OR professional SUPPORT GROUPS)

Cross-promotion of services between Valitech Initiatives and the platform provider. Users of the platform can easily access and schedule lab testing services through Valitech Initiatives, while Valitech can promote the platform's other healthcare offerings to its own customer base